Newly announced c-level executives to lead the nation’s largest moving company on its continued path of momentum, sets sights on banner year.
TWO MEN AND A TRUCK®, the nation’s largest franchised moving company, is continuing its impressive streak of 97 consecutive months of growth, with 81 of those months hitting record growth rates. Its year-over-year sales from 2017 eclipsed 2016’s performance by more than 10 percent, building on years of momentum.
Most of this success points to the hard work and motivation of the system’s 358 franchise locations across the U.S., which completed more than 545,000 moves in 2017 alone.
Over the course of the brand’s more than 30 years in business, many of its franchisees have moved their lives forward by beginning as movers or drivers and eventually becoming franchise owners. In fact, one-third of the system’s franchisees share that similar path of growing with the brand. In 2017, TWO MEN AND A TRUCK signed 17 franchise deals, and many of the agreements came from franchisees growing from within. The Home Office team is gearing up to sign 15 more this year.
“We’ve been fortunate to see much of our franchise growth come from within the system,” said Co-CEO Jon Nobis. “That means our franchisees are finding success and are continuing to reinvest in the brand. We appreciate that ongoing validation, and are looking forward to partnering with more business-minded individuals who are looking for a strong franchise opportunity this year.”
Existing franchisees who are growing alongside the brand aren’t the only visible nods to success; major publications and award rankings are taking note of TWO MEN AND A TRUCK as a smart investment opportunity. This year, TWO MEN AND A TRUCK ranked No. 89 overall and No. 1 in the moving/junk removal category in Entrepreneur’s Franchise 500. The company also earned a spot on the coveted Franchise Times’ Top 200 list and received a Franchise Business Review award that ranked the brand as one of the best franchise opportunities. Finally, Forbes.com and Fortune magazine each recently featured company executives and the brand’s founding story, gaining additional recognition from leading business publications.
What makes the company able to gain this type of momentum and success are its people. The entire system places an ongoing focus on providing customers with top-notch customer service, tirelessly working to become Move Heroes for each family. In 2018, TWO MEN AND A TRUCK will continue to place an emphasis on earning outstanding reviews, aiming to achieve a 96.5 percent referral rate.
“Looking back at the origin of TWO MEN AND A TRUCK, one of the major focus areas for us included taking care of our customers,” said Co-CEO Brig Sorber. “We’ve known since day one there are other moving companies ready and willing to take a job, so doing the best we can to make moving a tolerable — or even enjoyable experience — is necessary. And our culture now extends beyond the moving jobs that we take on. We make it a priority to truly be exceptional members in the communities in which we live and work. I’m proud of all that the TWO MEN AND A TRUCK family has accomplished while staying true to our roots and embracing our core values.”
Sorber and Nobis, Co-CEOs, work closely with the system’s established franchise partners to achieve ongoing growth results. The two executives took over these positions in mid-2017, bringing two different perspectives to the role while also complementing each other’s strengths as the company looks ahead to its most prosperous year yet. Nobis, who was previously Chief Information Officer and then Chief Operating Officer before transitioning to his current role, has spent seven years focusing on innovation and technology to increase company efficiency and provide customers with more options. This includes the launch of TWO MEN AND A TRUCK’s affordable and customer service-focused national Value Flex® moving service, new storage offerings and the company’s transition to the increased use of tablets, saving both time and resources. Sorber has brought his more than 30 years of experience with the company to the Co-CEO role as one of the original “two men,” having involvement over the years since his mom formally launched the company in 1985. Sorber’s understanding of where the brand has been remains an asset as he sets a path with Nobis on where the company is going.
“Transitioning from my roles in operations and technology with the brand has helped me gain tremendous insights into what we are capable of as an organization,” said Nobis. “Technology is truly evolving the way we operate. Not only are we able to continue becoming more effective by launching new moving solutions, but we’re also able to save customers money while working at a faster pace. We are dedicated to staying at the forefront of this industry as innovators, and our team is constantly seeking ways to further enhance our customers’ experience, especially considering they need our services during one of the most stressful times of their life - moving.”
Another addition to the executive team that illustrates TWO MEN AND A TRUCK’s commitment to moving careers forward includes Sara Bennett being named Chief Talent Officer. After celebrating 15 years with TWO MEN AND A TRUCK and having started in an administrative role, Bennett was promoted to the executive team late 2017. She leads the company’s HR, recruiting and retention consulting, and risk management teams. She’s also taking on executive leadership of the training and development team. As the company continues to focus on mentoring and growing its teams from within, similar to how Bennett has climbed the company ladder, she will play an integral role in the company’s talent evolution.
“One of our main ongoing initiatives at TWO MEN AND A TRUCK is to move people forward. I have personally experienced the type of growth and career acceleration that’s possible here if you work hard,” said Bennett. “From the more than 200 employees at Home Office to our 6,163 employees at franchise locations across the U.S., we want to give everyone who is part of the TWO MEN AND A TRUCK family a chance to excel.”